Filipinos are naturally resilient, happy, and jolly; and perhaps this is the reason why we bounce back easily after challenges and hardships. Even with this pandemic and global crisis affecting the entire world, it seems that there is no stopping Filipinos from celebrating Christmas. In fact, most of my friends and family have set-up their Christmas trees as soon as September came around. I guess it’s also a way to bring in that positive and festive feeling despite the uncertainties brought about by Covid-19. Many have even started doing their Christmas shopping online. I’m sure many of you noticed that online shopping has spiked tremendously, mostly because of the fear of going out and contracting the virus. But apart from that, it’s actually very convenient because you can do all your shopping right in the comforts of your own home. No traffic, no long queues, no stressful rush. Personally, for me, now is actually the perfect time to start our Christmas online shopping.
I learned that consumer behavior in terms of gifting has changed drastically because of the pandemic. Most shoppers are now more into essential products, food, and home improvement items; leaning towards the functional and less luxurious. Shoppers are also into local products and it has been on demand now more than ever. As we all know, when you buy local products, you get to help small business owners and artisans. It is also the perfect opportunity to practice our well-known Filipino Bayanihan trait by supporting the #PinasMunaTayo campaign to help our economy get back on its feet.
The proponents of the #PinasMunaTayo campaign appeals to the consumers to use their money wisely and support the campaign and local businesses by spending their holiday celebrations domestically.
Various sectors such as the Department of Trade and Industry (DTI), Philippine Retailers Association, and Philippine Chamber of Commerce and Industry (PCCI) remain optimistic that the country will be able to celebrate a joyful Christmas despite having the need to be more creative in consumer spending.
In June, private sector groups PCCI, Alliance Global Group, Inc., and Resorts World Manila, along with several government agencies including the DTI, Department of Tourism, and Department of Science and Technology, launched the online movement. Three campaign components include (1) TriPinas to revive the tourism sector by promoting domestic tourism and destinations, (2) ShoPinas to push for buying locally in support of the retail sector, and (3) LasaPinas to reinforce the love for country by experiencing local food and hospitality.
The official social media accounts of #PinasMunaTayo have amassed more than 7M in reach and engagement since its launch. Netizens are encouraged to show support by posting and tagging @PinasMunaTayo and use the #PinasMunaTayo on their social media as part of the awareness campaign.