Last month, AirAsia and Puregold unveiled its new plane livery at the Clark International Airport.
The formal launch was attended by AirAsia Philippines Head of Ancillary Business Karlo Sanchez, AirAsia Philippines CEO Captain Dexter Comendador, Puregold President Vincent Co, Clark International Airport Corporation President Alexander Cauguiran, AirAsia cabin crew, members of the media and bloggers.
AirAsia and Puregold – The sky’s the limit!
Puregold Price Club Inc., is going full swing and taking its retail marketing from the ground to the skies with the formal launching of its new plane livery. The partnership of AirAsia and Puregold only shows how AirAsia is supportive in promoting a Filipino brand.
The unveiling last May was just the first of the two plane liveries featuring its official name and logo prominently displayed on both sides of the body of an Airbus A320 aircraft.
Puregold President Vincent Co said, “Like all things that we have been doing since we started our retail chain in 1998 up to our Initial Public Offering in 2011, this day heralds a perfect opportunity for Puregold to expand our brand’s reach. Our partnership with AirAsia, a globally recognized brand, is anchored on a shared commitment to deliver value and the best quality service.”
For his part, Philippines AirAsia CEO Captain Dexter Comendador said, “We are honoured to be carrying a homegrown retail brand on the ground and in the skies, extending as far as the whole of ASEAN region to China, Korea and into the AirAsia Group’s massive network of over 120 destinations.”
Everyone present at the Clark International Airport witnessed the ceremonial water cannon salute upon arrival at Clark International Airport from Kalibo.
Puregold ended last year with a total of 329 stores nationwide included 277 Puregold stores, 12 S&R membership shopping warehouse, 23 S&R New York Style fast-food outlets, nine NE Bodega Supermarkets and eight Budgetlane Supermarkets.
After the event, media were treated to a shopping experience at Puregold Clark to enjoy a wide array of products that Puregold carries at an affordable price.
AirAsia in the Philippines operates a fleet of 17 aircraft with domestic and international flights out of hubs in Manila, Cebu and Kalibo. The airline operates several flights to/from Manila, Davao, Cebu, Kalibo, Caticlan(Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan) and Clark in the Philippines with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, and Singapore (via Cebu only). Philippines AirAsia is part of the AirAsia Group that has been awarded the World’s Best Low Cost Carrier for eight consecutive years running by Skytrax from 2009 to 2016.