AirAsia voted the World’s Best Low Cost Carrier for seven consecutive years launched #WhyIFly, an online campaign that seeks to drive more people to pursue their travel goals and spread the love of storytelling through beautiful films and photographs.
Through this campaign, AirAsia inspires, enables and gives travelers new reasons to explore new ground.
Philippines AirAsia’s #WhyIFly campaign launch – A call to inspire
Philippines AirAsia’s CEO Joy Cañeba shares, “Travel inspiration is everywhere. People are eager to break their routines, and are hungry for new and authentic experiences. Thanks to the Internet, Filipinos are becoming increasingly aware of the beauty and vibrant natural wonders of the Philippines and social media has made it very easy for people to share their discoveries, and spread a sense of wonder.”
And during the launch, AirAsia revealed the hidden gems of Bohol, Palawan, Tacloban, and Kalibo. The beauty of each province captured by passionate traveller-storytellers.
These traveller-storytellers flew to different places via Philippines AirAsia to get a firsthand experience and to capture vibrant landscapes and idyllic country life many weeks ago. These talented and young Filipino travellers were: Where to Next, Free Spirits PH, SinoPinas, as well as videographer Patrick Martin.
They journeyed far and near to explore Biri Rock Formations of Northern Samar, the bright turquoise waters of El Nido, the undiscovered beaches of Kalibo, and the lush forests of Bohol. Through their lenses they were able to immortalize the beauty of our country through an exhibit of films and photographs printed by Canon at the #WhyIFly media launch held at The Coffee Bean & Tea Leaf® 26th St. Bistro.
The #WhyIFly online campaign is a call to inspire everyone to embrace local travel by sharing your travel motivations through photos in social media. All you have to do is post one photo of your trip a day via Instagram for five consecutive days and provide an answer to “Why I Fly” as captions. Don’t forget to include the hashtag #WhyIFly and tag @AirAsiaPH.
Four winners will be randomly chosen from the pool of entries that started last June 24 and will end on September 30, 2016. Winners will get seats for two to Bohol, Palawan, Tacloban or Kalibo and get to share your own #AirAsiainBohol, #AirAsiainKalibo, #AirAsiainTacloban, or #AirAsiainPalawan stories. For the complete mechanics, please go to AirAsia Philippines’ Facebook page.
AirAsia is also supporting Kayak Asia, an initiative that promotes environmentally friendly tourism through kayak-based expeditions. The advocacy is working to preserve the mangroves along Abatan River in Bohol, a precautionary step in avoiding damage caused by big motor boats that are used to ferry tourists.
This is to symbolize AirAsia’s partnership with Kayak Asia to promote kayaking in Bohol to keep the Abacan river which is famous for its firefly tour from massive erosions caused by motorboats.
AirAsia’s group of online influencers pose with their photos during the opening of their first group exhibit held recently during the launch of #WhyIFly campaign at Coffee Bean & Tea Leaf Bistro in Taguig City, Manila.
Let me end this post with several photos that I was able to capture during my local travels. I am not a professional photographer but I try best to capture every precious moment. 🙂
Stay tuned to AirAsia’s latest promotions and activities via twitter (@AirAsiaPH), Facebook (facebook.com/AirAsiaPhilippines), Instagram (@AirAsiaPh), and on Viber public chat (@AirAsiaPh).