The AirAsia Runway Ready Designer Search (AARRDS) 2016 will see participants from Philippines, Indonesia, Malaysia, Singapore and Thailand battle it out to be AirAsia’s Most Promising Designer of 2016.This regional designer search is part of AirAsia’s continuous effort in developing talents and empowering youth across the region and will be a platform for young aspiring designers to catapult their careers in the fashion industry.
The participation deadline for the Philippines has been extended to 23 April 2016 to accommodate the requests for walk-in participants, and to enable more participants to submit their entries.
Interested designers can walk-in on audition day on Saturday, 23 April 2016 to register at 9:00AM at the Aqua Room, Level 5 of Best Western Antel Plus Hotel located in Makati Avenue, Makati City.
This designer search is open to local or international students, 28 years of age or below, and currently studying or have graduated from fashion design schools in any of the five countries included in this search.
Applicants must bring to the audition venue the following judging materials:
a) registration form available at klfashionweek.com;
b) one (1) artboard depicting three (3) ready-to-wear womenswear sketches with a theme inspired by any Asean cities;
c) one (1) artboard with fabrications, and;
d) one (1) artboard with a written description of the design inspiration in English or a mood board.
Joy Cañeba, Chief Executive Officer of Philippines AirAsia said, “We have extended the participation deadline for walk-in submissions to ensure that aspiring young Filipino designers have additional time to prepare their sketches and design visions before presenting them to our esteemed panel of judges. This designer search is ultimately a platform to help emerging Filipino talents catapult their fashion careers here and abroad.”
Top 3 finalists representing the Philippines will be hand-picked by a panel of fashion experts to compete with other regional finalists at the Grand Finale this August for a chance to be AirAsia’s Most Promising Designer 2016. The vibrant panel of judges include Joy Cañeba – Chief Executive Officer of Philippines AirAsia; Andrew Tan – Founder of KLFW RTW; Vivy Yusof – Founder of FashionValet; Anthony Cesar Ramirez – Fashion Designer; and Pam Quinones – Editor-in-Chief of L’Officiel Manila.
Prizes worth at least P4 Million pesos await the winner of this competition including a confirmed show segment to showcase his or her full collection at KLFW RTW 2017; mentorship from the KLFW RTW team; P250,000 sponsored by FashionValet to produce a capsule collection and sold on fashionvalet.com; 150,000 AirAsia BIG Points sponsored by AirAsia BIG, AirAsia or AirAsia X flights, and other exciting prizes.
AirAsia is also KLFW RTW 2016’s Preferred Travel Partner and will be flying in fashion designers throughout the AirAsia Group’s extensive route network including from Singapore, India, Indonesia, China, Australia and South Korea to be featured on the KLFW RTW 2016 runway.
Lookout and follow the development of AirAsia Runway Ready Designer Search 2016 via webisodes on Youtube, and other updates via Twitter (twitter.com/AirAsia) and Facebook or our social media hashtag #AirAsiaRunway.