This joint Press conference is to announce the partnership between Globe Telecom and DoT for the “It’s More fun in the Philippines” and “Pinoy Homecoming” campaigns. This partnership was recently forged to boost tourism and increase revenues in the country. The target – to improve the current count of 4.6 million tourist arrivals to a whopping 10 million by 2016.
Their planned campaigns are designed to attract Filipinos who are working and living abroad to discover and re-discover the beauty of our home country and ultimately encourage them to come… to truly know why it is more fun in the Philippines! Likewise, Globe will reinforce network infrastructures all over the country particularly around popular Philippine vacation spots so tourists can easily go online to post pics, tweet, blog and more on-the-fly – to showcase and promote our wonderful sights and sounds.
DoT Assistant Secretary Domingo Enerio III was invited to the event. Joining him was Ms. Rizza Maniego-Eala, Group Head for International Business of Globe Telecom
“We’re very proud in partnering with Globe Telecom for #itsmorefuninthephilippines and Pinoy Homecoming Program.” – ASec. Domingo Enerio III
“With millions of Filipinos living abroad, practically in almost every country and territory around the world, we felt that our people are the best tourism ambassadors for the country.” – Rizza Maniego-Eala
The official signing of Sponsorship Agreement between Globe Telecom (Ms. Rizza Maniego-Eala) and DoT (ASec. Domingo Enerio III) for the “It’s More fun in the Philippines” and the Pinoy Homecoming campaigns.
Also, during this event, they announced Globe’s sponsorhip of DoT’s tourism video campaign that encourages Filipinos to send-in their most creative travel clips. Over 160 video entries were submitted. The video entries were then judged and the budding videographers who sent in the top entries won prizes, including Nokia Lumia phones and all-expense paid vacation in Boracay. Globe and the DOT will use the best clips to produce a new global advertisement that will air on international cable TV and in Times Square, New York! Check out their short (but amusing) video below promoting this most awesome campaign with the help of the Philippine Volcanoes:
To view the entries, please click this link: www.facebook.com/globeph.
Globe has also partnered with the Manila International Airport Authority (MIAA) for free WiFi service at all terminals of the Ninoy Aquino International Airport and the Manila Domestic Air Terminal.
Apart from Globe Telecom, DoT’s strategic partners include Philippine Airlines, Balikbayan Magazine, Western Union, Tour Operators, PTAA and other various hotels and resorts.
Guests who attended the event were treated to a sumptuous lunch! Since it was a pre-Independence Day launch, Ilustrado restaurant prepared some local fares.
Binusog na Pusit (Stuffed Squid), Jardiniere of Vegetables, Fish Fillet, Steamed Pandan Rice and my 2 favorites –
Rellenong Manok ni Joseling – stuffed with ground meat and raisins and was seasoned perfectly. It was delicious!
This ref magnet was included in the press kit. Another addition to my collection from various local travels.
Yours truly with ASec. Domingo Enerio III
Promote #itsmorefuninthephilippines as THE BYWORD among filipino communities and households.
For those who haven’t seen DoT’s “It’s More Fun In The Philippines” official campaign video as seen in international channels such as CNN, you can watch it below. Enjoy!