Celebrating 25 years of Masflex

Back in the 80s, we only had limited options for cookware, houseware and kitchenware products. These products would either be too pricey or inexpensive but built using substandard materials. Due to the cost and quality situated on the extremes, there was certainly a need for a range of affordable products that still provided a standard of quality that would meet the needs of the Filipino homemaker during those times. And so, Masflex was introduced.

Masflex - Nancy Reyes-LumenMasflex was introduced in the Philippines in 1989 as a cookware brand and has been used by chefs, cooks and homemakers up until this day.

By continuously innovating and providing solutions for the Philippine market for the past 25 years, Masflex has provided quality products that maximize value for money and durability. The brand continues to supply and satisfy the needs of the growing market.

Masflex – A trusted brand for countless years

With a selection of products that range from affordable to high-end, this household brand easily fits into anyone’s culinary lifestyle. These cookware and kitchenware items are easy to use and a delight to maintain. Check out some of Maflex’s wonderful collection.

5-Layer Diamond Coating Series

Masflex - Nancy Reyes-Lumen

Stainless Steel Collection

Masflex - Nancy Reyes-Lumen

Non-Stick Aluminum

Masflex - Nancy Reyes-Lumen

Forged Aluminum with Stone Non-Stick Coating

Masflex - Nancy Reyes-Lumen

Forged Marble Non-Stick Induction Cookware

Masflex - Nancy Reyes-Lumen

Masflex is also the 1st brand to use Thermochromatic Heat Sensor.

Other items:
Masflex - Nancy Reyes-LumenMasflex - Nancy Reyes-Lumen

During Masflex’s 25th anniversary celebration, there was also a Creative Pancake Art contest which kept everyone entertained while waiting for their new brand ambassador be introduced.

Masflex - Nancy Reyes-LumenA new brand ambassador!

Masflex proudly introduced their first brand ambassador, Ms. Nancy Reyes-Lumen. The self-proclaimed “Adobo Queen” is also a household name and a kitchen rockstar in her own right.

Masflex - Nancy Reyes-Lumen
Coming from the prominent Reyes family of The Aristocrat Restaurant, Nancy is a true blue cook and foodie. Apart from being hands-on in the kitchen and always whipping up dishes, she is also busy in The Commissary Kitchen where she happens to be a part owner.

Masflex - Nancy Reyes-Lumen
During the event, Nancy shared tips on how to take care of your cookware, kitchenware, as well as imparting valuable cooking techniques. She even shared some of her recipes like “Mommy Nena’s Kinulob“, “Lola Mareng’s Adobo sa Beer” and “Rodrigo’s Roast” which I was able to taste during F1’s Luzviminda 4: Heirloom Recipes launch.

Masflex - Nancy Reyes-Lumen

Masflex - Nancy Reyes-Lumen

Mommy Nena’s Kinulob

Masflex - Nancy Reyes-Lumen

Lola Mareng’s Adobo sa Beer

Masflex - Nancy Reyes-Lumen

Rodrigo’s Roast

When asked about the partnership with Masflex she says, “It’s a love affair – between me and the brand and the love of cooking.

I have been a Masflex user for quite some time now. In fact, my own Masflex cookware have probably seen better days. That being said, seeing the new collection has given me good reason to save up for their newer items.

So, for the love of cooking, use Masflex!

facebook.com/MasflexCookware
YouTube: MasflexCookware
www.masflex.com.ph

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Chibi’s Karaage – Arguably the best chicken karaage in town.

Whenever we eat in a Japanese restaurant, my husband would normally order Ebi Tempura, Salmon Sashimi and Chicken Karaage. I don’t know what he tastes in Chicken Karaage that makes him like it so much because in all honestly, I don’t find anything special with this particular dish. The coating is usually too thick, frustratingly tough, oily and sometimes disappointingly bland unless you dip it in its sauce. Could it be that we have just been unlucky with the choices of restaurants that we’ve ordered Chicken Karaage from? Perhaps.

So when we got an invitation to try Chibi’s Karaage, I was reluctant at first. I felt the need to google Chibi’s to read raves and rants (if there were any) before accepting the invite.

Chibi’s Karaage - SM Light Mall
To make the long story short, I found myself at Chibi’s Karaage in SM Light Mall one rainy afternoon with my family. A few minutes after we arrived, we met the young and very gracious owner — Dempsey Uy — who immediately started entertaining us while bringing out his bestseller – Chicken Karaage.

While he was busily preparing our food, I took the opportunity to shoot a few snaps of the place.

Chibi’s Karaage can easily be found at the Ground Floor of SM Light Mall at Madison St. in Mandaluyong which is just about a 15-20 minute drive from my place.

Chibi’s Karaage - SM Light Mall
Chibi’s Karaage can accommodate 10-12 persons comfortably with a few more tables outside.

Chibi’s Karaage - SM Light Mall

The place is simple and clean.

Chibi’s Karaage - SM Light Mall
I also perused the menu and I was surprised to see that their food is reasonably priced. And now that I have tried Chibi’s Karaage, I can certainly say that their food is way better than eating at some fast food joint for (almost) the same amount.

So, allow me to show you some of Chibi’s Karaage’s delicious specialties which we have tried and got us hooked enough to be craving for every now and then.

CHIBI’S KARAAGE!

Chibi’s Karaage - SM Light Mall

Chibi’s Karaage has 2 sizes for you to choose from: Regular which is priced at Php90.00 and Large at Php120.00

Here is how to order Chibi’s Karaage:

Chibi’s Karaage - SM Light Mall

Whatever sauce you fancy for your Chibi’s Karaage will work well! In my honest opinion, the Chicken Karaage tastes great even without it. The sauces are just a bonus.

Chibi’s Chicken Karaage is fried to perfection using a very light batter, making it crispy, tasty and flavorful. Something you will find really addicting! I can say that this is the best Chicken Karaage I have tried so far! Try it for yourself and you will most likely agree with me.

Chibi’s Karaage - SM Light Mall

Original Spice

Chibi’s Karaage - SM Light Mall

Takoyaki

Chibi’s Karaage - SM Light Mall

Mentai Mayo

And while you’re at it, why not try Chibi’s Karaage’s other specialties like their: Buta no Kakuni Bento (Php175.00)

Chibi’s Karaage - SM Light Mall
The Kakuni Bento has been simmered for 8 hours to give this dish awesome flavor. Imagine, for a fast food joint, they go the extra mile to provide you with quality offerings that don’t taste anything close to fast food at all.

Seafood Noriben (Php95.00)
Chibi’s Karaage - SM Light Mall
Nori Gyu (Php130.00)
Chibi’s Karaage - SM Light Mall
Karaage Bento (Php155.00)
Chibi’s Karaage - SM Light Mall
You also got to try this Strawberry Kakigori (Php95.00)! It’s just so good!

Chibi’s Karaage - SM Light Mall
So, if you haven’t tried Chibi’s Karaage yet, you are missing a lot! Head on over there to see (and taste) what I mean.

Chibi’s Karaage - SM Light Mall
Branches:

  • Ground Floor of SM Light Mall
  • Madison St. cor EDSA Mandaluyong City
  • Skygarden of SM North EDSA

Twitter and Instagram: @chibiskaraageph
facebook.com/chibiskaraage

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Enjoy Chili’s Craft Burgers and more!

For almost 4 decades, Chili’s has been serving mouthwatering burgers, America’s favorite Baby Back Ribs and a whole lot more which have now become Filipino favorites. It has also been the go-to restaurant of most families and groups and home to countless occasions.

Every single time I visit a Chili’s branch, I am always surprised to see new items — just like these Chili’s Craft Burgers.

Chili's Craft Burgers

Classic Bacon Burger and Southern Smokehouse Burger

These signature juicy, monstrous and flavorful burgers are my kids’ newest addiction! And I have a feeling we’ll be coming back here more often than usual because of ‘em.
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Rico’s Lechon in Cebu – Da best gyud!

If you are a reader of my blog I am sure you have read several times already that I talk about my Kapampangan lineage and where I got my love for cooking. But I guess I haven’t mentioned yet that my paternal grandmother hails from Ronda, Cebu. So, I grew up enjoying Cebu delicacies like Danggit, Dried Mangoes, Masareal, Chorizo de Cebu, Mandaue’s bibingka and of course Cebu Lechon.

I remember we would buy kilos of Cebu Lechon at my grandparent’s favorite store along N. Domingo — the Lechon Family. We would serve this on a Sunday when the family is complete. This where my love for lechon started.

Rico's Lechon - Cebu

So when I learned that I would be going to Cebu for Vikings Cebu’s sneak peek via Philippines AirAsia, I knew I just had to stop by for some lechon. Good thing it was part of our itinerary.
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LUZVIMINDA 4: Heirloom Recipes – 3 female chefs at F1 Hotel Manila

F1 Hotel Manila’s 4th Filipino Food Festival: LUZVIMINDA 4: Heirloom Recipes which started June 10 until June 25, 2016, features all-female chefs which will take over F All Day Dining Restaurant’s kitchen.

F1 Hotel Manila - Luzviminda 4 - Heirloom Recipes
(Luzon) Nancy Reyes-Lumen, (Visayas) Chef Pauline Gorriceta Banusing and (Mindanao) Chef Maria Kristina Collantes

Luzviminda 4: Heirloom Recipes – A festival of flavors!

Prepare to fill your tummies and satisfy your palates with a variety of distinct Filipino flavors as their guest chefs recreate some of their best treasured dishes as well as heirloom recipes from Luzon, Visayas, and Mindanao.
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